Esthetician / Beauty Salon Brand Development & Website Design

for Botanical Beauty

Case Study: Botanical Beauty PDX

Working with Botanical Beauty PDX was a true creative partnership. When owner Arianne approached us to help her develop a new brand, website, and messaging, we knew we could create something special that captured the heart of her practice.

Building a Unique Beauty Brand

Delicate, feminine, and detail-oriented—these were the qualities that guided our design for Botanical Beauty. Inspired by Arianne’s organic skincare approach, the logo incorporates botanicals she uses regularly, such as chamomile, lavender, and berries.

Creating an Engaging Website Experience

For the website, we wanted visuals that felt custom and organic. We combined photos of Botanical Beauty’s clients with large floral images to create a soft, cohesive aesthetic. Designed as a one-pager, the site offers an easy, scrollable experience that works beautifully on mobile, allowing visitors to find everything they need without navigating multiple pages.

Website Design

Content That Reflects the Brand’s Heart

The content was crafted to meet two key goals: to convey Arianne’s expertise and to make visitors feel welcome in a safe, inclusive space. The words and imagery invite potential clients into an environment that feels both professional and comforting, giving a preview of the warm experience that Botanical Beauty offers.

Words from Our Client

"GURRRRL!!!! Homerun!!"
— Arianne Kimberly, Founder